To start off the marketing campaign development, a slogan was chosen as well as imagery, colors, and assets that fit the target audience and the messaging of the company. These assets were then loaded into a mood board to present to the company for approval.
After the mood board was approved, I then started development on the three assets requested from the company. First is a magazine page for print that proudly displays the call to action as well as copy text.
For the second asset, a social media seamless carousel was developed for the company.
And finally, an animated leaderboard sized advertisement intended for website advertising.
